Ten minutes after sitting at his desk, he gets an email from a local electronics store with the “must-have” specials of the week. Joe can’t resist and goes to the website and spends 30 minutes drooling over the latest electronic gadgetry. Throughout the week, Joe has numerous events which take his attention off his work; checking sports scores, looking at stock prices, impromptu drop-ins from co-workers. Joe leaves work each night tired from the day’s busy and hectic activities.
On Friday evening, Joe pulls out his planner and looks at the list of all the things he wanted to complete during the week. As he looks at the list, he grows more and more discouraged at the number of things that didn’t get done. He can’t understand it. Why didn’t he get more done? He was always so busy, yet so little got accomplished. How could this have happened?
You may know a Joe, live with a Joe, or be Joe yourself. The Joes of the world have a difficult time focusing and are easily distracted by “shiny objects”, or things that take attention off of the task at hand because of their allure, appeal, or perceived call to urgency. Sure, at times we’ve all succumbed to non-value-added distractions and have wasted time being unproductive or working on something that didn’t need to be done right then. It’s when a person’s modus operandi is to allow themselves to be distracted that problems occur.
Let me put shiny objects in context; to me a shiny object isn’t important to the task at hand and isn’t time-sensitive. If something comes across your desk that can be done later without impact to your work yet interrupts what you’re doing then this in my view constitutes a shiny object. It’s also important to distinguish between shiny objects and the garden-variety fire-drill. The primary difference to me is a fire drill is something that needs to be done immediately otherwise there is some material and tangible business consequence; whereas with a shiny object there is no material and tangible business consequence if it doesn’t get done. This is an important distinguishing factor because many shiny object violators that I know view their shiny objects as fire drills and take comfort in responding to fire drills because of the sense of accomplishment they feel in putting out the fire.
In conquering shiny-object-itis, I’ve adopted a few basic shiny object principles into my workday, as follows:
If the answers are yes, then by all means pull out the hose; otherwise refer back to principle 2.
In following these principles, your ability to get things will increase because you will have fewer interruptions, be able to better discern whether an interruption is warranted, and allow yourself some dedicated shiny-object time to read the latest headlines or catch up with a co-worker.
A shiny object isn’t important to the task at hand and isn’t time-sensitive. If something comes across your desk that can be done later without impact to your work yet interrupts what you’re doing then this in my view constitutes a shiny object. It’s also important to distinguish between shiny objects and the garden-variety fire-drill. The primary difference to me is a fire drill is something that needs to be done immediately otherwise there is some material and tangible business consequence; whereas with a shiny object there is no material and tangible business consequence if it doesn’t get done.
Humor
Minus Credibility Equals Doofus:
12 Back to Basics Leadership Principles Anyone Can Follow (Leading on the Edge
International, 2005)
Get 12 practical leadership equations to take your leadership
skills up a notch.
____________________________________
I Suck at
This! Leverage Others to Get the Job Done Better
Get some tried-and-true pointers on which functions to leverage
and how to go about leveraging them in a very practical and
straightforward manner.
____________________________________
Conquering
the Seven Deadly Sins of Leadership Self-Study Seminar
Find out which of these apply to you and get an action plan together
to boost those project management skills!
____________________________________

The
Truth About Getting Your Point Across...and Nothing But The
Truth (Prentice Hall, 2006)
Get 59 truths about practical topics such as giving presentations, setting direction, problem solving, interviewing, and being a good listener.
____________________________________
The
Top Ten Attributes of a Great Project Sponsor Self-Study Seminar
Pick up on these crucial
sponsor attributes that can help ensure project management success.